Mitsubishi, Soto 40

Company: Mitsubishi Motors Corporation

Yacht: Soto 40

Description:

Entel, a telecommunications company, understands spontaneous, curious, innovative, clever and simple communication. It wanted a graphic design with those qualities.

The sailboat symbolizes an imaginary sailor on the open sea: the characters, friends and adventurous tales that are spun as he sails across the endless seas. Piranhas, mermaids, squid, giant waves and crabs are silent company from the depths of the ocean, alluding to a fantasy world.